In this expanded edition of How to Make Money in Cattle Ranching, the author revisits and deepens the concepts that have transformed farm management over the past five years. Based on a thorough analysis of data, field visits, and conversations with ranchers and consultants, he reveals the essential practices to ensure profitability even in challenging scenarios. The book introduces the Inttegra 5-3-9 Protocol, a structured method to optimize people, management, and production, as well as a new approach to economic returns, considering land and herd value. Maintaining the lightness and dynamism of the first edition, this update brings more practical strategies, case studies, and valuable insights so that ranchers can achieve superior results and a more efficient and sustainable cattle business.